Category: Demand shaping

customer-centric supply chains

A River Runs Through It

A River Runs Through It is one of my favorite films. The scenes directed by Robert Redford are beautiful. As the story unfolds, a family with

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Demand

Cradle to Grave?

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and

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Demand

Give New Answers to Bridget

It was a stuffy, hot day, and I found myself sitting by Bridget. The supply chain team was attempting to explain their demand-driven project. They

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Demand

Stasis

sta•sis (ˈsteɪ sɪs, ˈstæs ɪs) n., pl. sta•ses (ˈsteɪ siz, ˈstæs iz) the state of equilibrium or inactivity caused by opposing equal force It was 1988. I was involved

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It Is ABOUT Time!

Last week, when I attended the SAP CVN session on Supply Chain Management, SAP previewed their work on Demand Signal Management.  While the presentation was at

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